Landing Pages
A single page that earns its keep. We design and build conversion-focused landing pages that tell your story and move people to act.
- Copywriting direction
- Mobile-first design
- Performance optimised
- Analytics integration
Web Design & Development Studio
We build websites founders are proud of.
From single landing pages to full-stack web applications — AltDesign crafts digital experiences that convert visitors into customers.
5+
Products launched
$0
Wasted on templates
100%
Custom-built
What we do
Built for founders who
care about craft.
Full Websites
Multi-page websites that establish authority. We handle architecture, design, development and SEO so you launch with confidence.
- Information architecture
- Custom CMS integration
- On-page SEO setup
- Sitemap & indexing
Web Applications
From SaaS dashboards to lead tools, we build functional web applications that work at scale. Designed well, engineered properly.
- Full-stack development
- API integrations
- Database architecture
- Programmatic SEO
Selected work
Projects built with
intent.
A lead intelligence platform connecting agencies with freshly funded startups. Founders who just raised capital are actively spending — this tool gives agencies the edge to reach them first.
What we built
- Automated ingestion pipeline pulling funding data from Crunchbase & Harmonic APIs
- Filterable lead database with company size, sector, funding round, and geography
- Subscription billing with Stripe — two pricing tiers ($49/m and $79/m)
- Email alert system notifying subscribers of newly funded companies in their niche
- CSV export for CRM ingestion
SEO architecture
- Programmatic SEO (pSEO) — auto-generated pages for every funded company:
/startups/[company-name],/sector/[industry], and/location/[city] - Structured data (JSON-LD) on every company page — Organization schema with funding details
- Dynamic sitemap regeneration on every new company ingestion, submitted to Google Search Console via API
- Meta title and description templates auto-populated from company data
- Internal linking mesh between sector pages to pass authority across the long-tail
Stack
A launchpad for founders who need a professional web presence, fast. Menipages provides high-converting page templates — pricing pages, onboarding flows, and landing pages — that ship in minutes not months.
What we built
- Template library with category filters — SaaS, agency, consulting, e-commerce
- In-browser customisation editor (no-code) with live preview
- One-click Vercel deployment integration
- Subscription model: $9/m and $19/m tiers
- User dashboard for managing deployed pages
SEO architecture
- Automatic sitemap generation — every new template published to the platform is instantly added to
sitemap.xmland submitted to Google Search Console via the Indexing API, requiring zero manual intervention - Template pages use schema markup (WebPage, SoftwareApplication) for rich results eligibility
- Canonical URLs enforced across all template variants to prevent duplicate content
- Open Graph and Twitter Card meta auto-generated from template metadata
- Core Web Vitals optimised — LCP under 1.5s on all template pages
Stack
The agency's own website — built to the same standard we hold every client project to. The design language is editorial, the typography has weight, and the information architecture is engineered to convert visitors into discovery calls.
What we built
- Custom HTML/CSS/JS — no frameworks, no bloat, full control over every element
- Cormorant Garamond display type system with DM Sans body copy
- Grain texture and charcoal palette creating a warm, editorial feel
- Stacked pricing card layout with anchor psychology
- Project accordion with technical breakdown for each case study
- Cal.com booking integration — frictionless call scheduling
SEO architecture
- ProfessionalService and Service schema markup (JSON-LD) for local and service-based search visibility
- Semantic HTML5 — section, article, nav, main, header used correctly so crawlers understand page hierarchy
- Meta title optimised for "web design [city]" and "web design for founders" queries
- OG and Twitter Card tags for social sharing
- Sub-1-second LCP via inlined critical CSS and deferred non-critical scripts
Stack
A subscription-based task platform for busy founders. One flat rate per task — website submissions for DR improvement, landing page audits, video reviews, and email list building. Each task is capped at one hour and delivered in 48 hours.
What we built
- Task catalogue with defined scope and deliverables for each service
- Intake form system (Tally) with Zapier automation routing to Notion task board
- Stripe Checkout with one-time task payments ($49/task) and bundle pricing ($199 for 5)
- Client portal showing task status — submitted, in progress, delivered
- Monthly retainer upgrade path for repeat buyers
Technical highlights
- Webhooks connecting Stripe payments to Notion database, auto-creating tasks on purchase
- 48-hour SLA enforced via automated Slack reminders to the delivery team
- DR submission task built with a programmatic directory submission workflow
- Video review task uses a Loom-based async workflow — recorded, timestamped, and delivered as a shareable link
Stack
A professional website for a medical practitioner — balancing clinical credibility with warmth and approachability. Designed to convert prospective patients into appointments and build trust before the first consultation.
What we built
- Clean, trust-forward design system — serif typography, warm neutral palette, professional photography integration
- Services pages with detailed procedure descriptions for patient education
- Appointment booking flow integrated with calendar scheduling
- Testimonials section with structured review markup
- Responsive layout optimised for mobile — majority of medical searches are mobile
SEO architecture
- LocalBusiness and Physician schema markup for Google's local pack visibility
- FAQ schema on service pages targeting high-intent search queries ("what is [procedure]")
- BreadcrumbList structured data for clear site hierarchy in SERPs
- Review and AggregateRating schema for star ratings in search results
- Location-optimised meta titles targeting city-level medical searches
Stack
Investment
Straightforward pricing.
No surprises.
Every project starts with a free 30-minute discovery call. We scope your needs, then recommend the right tier.
Custom
From
$1,499
For complex builds that need real engineering.
Studio
From
$999
A complete website for businesses that mean business.
Most popular
Launch
From
$499
One powerful page designed to convert.
- Custom design — no templates
- Mobile-first responsive build
- On-page SEO setup
- Analytics integration
- 2 rounds of revisions
- 7-day delivery
What's included
- Single-page design and build
- Copywriting direction and structure
- Mobile-first, fully responsive
- On-page SEO: meta, OG, structured data
- Google Analytics 4 integration
- Contact form or Cal.com booking embed
- Deployed to Vercel with custom domain setup
- 2 rounds of revisions included
Timeline & process
- Day 1–2: Discovery call + brief
- Day 3–5: Design concepts delivered
- Day 6: Revisions
- Day 7: Development + handoff
What's included
- Up to 8 custom-designed pages
- Information architecture & sitemap planning
- CMS integration (Contentful, Sanity, or Notion)
- Technical SEO: sitemap, robots.txt, canonical, schema
- Performance optimisation (Core Web Vitals target)
- Blog or news section setup
- Contact forms, booking integrations
- 3 rounds of revisions
Timeline & process
- Week 1: Strategy, sitemap, wireframes
- Week 2: Design concepts for all pages
- Week 3: Development
- Week 4: QA, revisions, launch
What's included
- Full-stack web application development
- Database architecture and API design
- Authentication & user management
- Third-party API integrations
- Programmatic SEO architecture
- Performance at scale — caching, CDN, edge functions
- Admin dashboard and analytics
- Ongoing support and maintenance available
Scope call required
Custom projects are scoped on a call before any pricing is confirmed. We'll discuss your requirements, stack preferences, and timeline to give you an accurate quote.
Book scoping call →Ready when you are
Let's build something
worth talking about.
30-minute discovery call. No pitch deck, no pressure. We'll figure out if we're a good fit.
Book a free callUsually responds within 24 hours